t4 Marketing Innovations Blog

Hungry Piggy Bank

The increases to tax and national insurance announced in the pre budget report last autumn greatly increased the opportunities for using  salary sacrifice as a tax and national insurance planning tool. Just under half of UK employers have now put a salary sacrifice scheme in place*.

Salary sacrifice deflects affects of NI rise – FT

NI set to boost employer interest in salary sacrifice – Employee Benefits magazine

Helping advisers find quality leads is key

How can financial advisers approach this market? Finding good quality leads is the key.

One different way you can find leads is by using the services of T4 Marketing. T4 offers a variety of outsourced services for financial advisers using a range of approaches and technology.

T4 Marketing offer innovative strategies to provide good quality leads on any topic – not just salary sacrifice:
- business to business marketing,
- sourcing good quality lead generation data,
- latest thinking on integration of web and telemarketing,

Remember T4 operate exclusively for financial advisers and our people have the skills and experience to gain appointments with decision makers for corporate financial planning.  Furthermore, we are unrivalled  sourcing data for quality and targetted lead generation.

Know your story

The benefits with salary sacrifice you, as a corporate adviser, can offer clients are saving money on payroll costs and improving employee engagement with the overall benefits package salary sacrifice can support.

Employers told why salary sacrifice is worthwhile – Employee Benefits magazine

Get the admin issues right

Getting the admin issues right is also really important for salary sacrifice and any related benefits package – both in terms of supporting your expertise and getting your service right for clients. Your client company needs to work closely with their tax advisers and product providers from initial set up. You can help them do this easily and cost effectively.  It is a worthwhile investment of time and money because the savings that this represents long term more than make up for any implementation costs of flex.

Here is the HMRC factsheet on Salary Sacrifice

What’s in it for the employer?

Does salary sacrifice make enough difference to profits to make it worth a company considering?

One group of employers recently made an annual saving of £7m across 39,000 employees after putting a salary sacrifice scheme in place. Also, HR Directors are often impressed that salary sacrifice and related voluntary benefits can provide a positive ‘no-cost’ employee benefits package especially when remuneration strategies may be under pressure in the current climate.

Benefits of salary sacrifice explained – Employee Benefits magazine*

There’s a lot in it for the employer and the employee, and with increased pension contributions there are plenty of benefits for their advisers as well.

Solidata Salsac calculator

If you want to know more about innovative ways to run a campaign on a financial planning topic like salary sacrifice or other ways you can use T4’s services to benefit your clients and increase your bottom line call or email us