t4 Marketing Innovations Blog

Any last words dear...?

Investment News – a specialist trade publication for Financial Advisers in the US has been doing some research on advisers use of social networking and blogs as part of their marketing strategy.  This is interesting because the structure of the financial advice industry in the US is similar to ours and what happens in America tends to predict what will happen in the UK 5 years down the line.

More and more advisers we talk to want to integrate social media into their marketing plans. They … Continue Reading

How was your day?

Investment News – a trade journal for financial advisers in the US published a great article on how blogging works to the good for financial advisers – it is full of practical examples.

They account for only a minuscule fraction of the world’s estimated 100 million bloggers, but financial advisers who maintain their own commentary-oriented websites are finding that blogging can pay.

Blogs can be an inexpensive way to attract prospects, market a practice and communicate with clients. They’re also a way to … Continue Reading

Bloggers Map

Blogs are worth doing for financial adviser firms.  They are easy to do and you don’t require an IT PHD to run one.  Tools such as WordPress and Google’s Blogger allow anyone to keep one.  If you integrate your blog with your website it is a great way of keeping your website updated with fresh material.  Keeping a blog and updating regularly also helps with your Search Engine Optimisation and is one of the key ways to push you up those search engines searches – … Continue Reading