t4 Marketing Innovations Blog

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Investment News – a specialist trade publication for Financial Advisers in the US has been doing some research on advisers use of social networking and blogs as part of their marketing strategy.  This is interesting because the structure of the financial advice industry in the US is similar to ours and what happens in America tends to predict what will happen in the UK 5 years down the line.

More and more advisers we talk to want to integrate social media into their marketing plans. They … Continue Reading

How was your day?

Investment News – a trade journal for financial advisers in the US published a great article on how blogging works to the good for financial advisers – it is full of practical examples.

They account for only a minuscule fraction of the world’s estimated 100 million bloggers, but financial advisers who maintain their own commentary-oriented websites are finding that blogging can pay.

Blogs can be an inexpensive way to attract prospects, market a practice and communicate with clients. They’re also a way to … Continue Reading

Investment News – a trade journal for Financial Advisers in the US – has been looking at how social networking, the web and blogging are increasingly being combined to help advisers market their businesses.  The article below looks at social networking – what is it and how can advisers use it?

Social Networking Map

A legion of intrepid financial advisers are twittering, linking in and in many other ways harnessing the power of the Internet to network socially in a bid to expand their practices.

They … Continue Reading

Bloggers Map

Blogs are worth doing for financial adviser firms.  They are easy to do and you don’t require an IT PHD to run one.  Tools such as WordPress and Google’s Blogger allow anyone to keep one.  If you integrate your blog with your website it is a great way of keeping your website updated with fresh material.  Keeping a blog and updating regularly also helps with your Search Engine Optimisation and is one of the key ways to push you up those search engines searches – … Continue Reading

Email Marketing

As companies cut budgets to streamline operations in these tough economic times, e-mail marketing is coming into its own to deliver cost effective results. In many instances, direct mail budgets are being slashed, with some of those funds diverted to e-mail.

The people making the budget decisions have high expectations that e-mail will make up for the sales they expected from direct marketing.

Sharpening your company’s e-mail subscriber list is a key factor in improving results of online marketing campaigns. Look at these tips to help make … Continue Reading

IFAs risk missing out on the upturn through a lack of marketing planning

Marketing Planning

· Financial advisers should be building up their profile now to be ready for the upturn.
· There are several ways they can build trust with clients and prospects.

When the recovery comes, many financial advisers will be unprepared and will miss out on the renewed energy in the marketplace because they have failed to prepare and build up their marketing activities.

Financial adviser businesses need to think beyond the mechanics of giving advice towards … Continue Reading