T4 are one of the foremost innovators in the field of database marketing for financial advisers in the UK.

Database marketing is marketing using databases of customers to generate personalised communications to promote services.  

Database marketing is all about the analysis of data and if you know what you are doing and have the toools and expertisecan to do it your business can massively increase the return on investment of any marketing exercise.

Database marketing emphasises the use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications.

As a consequence, database marketers develop excellent data-warehouses, because having a greater amount of data about customers increases the likelihood that a more accurate model can be built.