E-mail marketing is direct marketing using email rather than more posted mail.

• Why you should be using email marketing:
• Distribute information to a wide range of specific customers at a low cost.
• Compared to other media investments such as direct mail or printed newsletterse-mail is less expensive.
• An exact return on your investment can be tracked and has proven to be high when done properly. E-mail marketing is probably the most affective online marketing tactic after search engine optimisation.
• The delivery time for an e-mail message is short (i.e., seconds or minutes), as oppsed to the post or website advertising, which relies on a customer to visit that website.
• E-mail messages are easy to track. An advertiser can track users via autoresponders web bugs, bounce messages, read receipts, click throughs etc. These mechanisms can be used to measure open rates positive or negative responses, and to correlate sales with marketing.
• Advisers can reach substantial numbers of e-mail subscribers.
• Over half of internet users check or send e-mail on a typical day.
• E-mail marketing is paper-free (i.e., "green").
• You can use email marketing to conduct client surveys and feedback which can be an important part of your retention and client management startegy.

t4 has the technology and systems to run these operations for you.