Search engine optimization (SEO) is the process of optimizing your website so that when a user searches for a term relevant to your product or service on a search engine (e.g. Google), your website is visible in the results. It is crucial if you want your website to be accessible to search engines and to be ranked well in their results pages. High rankings in search engines lead to more visitors to your site and therefore increased sales. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

∗ Your website will be easier to find through the search engines.

∗ Your website will be listed early in the search results.

Web analytics is the study of the behaviour of website visitors. In a commercial context, web analytics especially refers to the use of data collected from a website to determine which of its aspects work towards the business objectives; for example, which landing pages encourage people to make a purchase. Data collected almost always include web traffic reports. It may also include email response rates, direct e-mail campaign data, sales and lead information, user performance data such as click heat mapping, or other custom metrics as needed.

∗ Learn about your visitors, who they are, where
they are from, what they are interested in and
how much time they spent on your site.

∗ Analyze various aspects of your website and
find out what works best for you and what needs
changing.

∗ Web Analytics provides you with all the data you
may need to analyze if your website works towards
your business objectives.