E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating your message to an audience. It is synonymous to instant accessibility. It is a tested method of reaching potential customers at one go within a limited time framework.

The advantage of a mailing list is clearly the ability to distribute information to a wide range of specific, potential customers at a relatively low cost. It lets the advertiser ‘push’ the message to its audience, as opposed to a website that waits for customers to come in.

Researchers estimate that US companies alone spent around $400 million on e-mail marketing in 2006.

* Quick and low-cost distribution of information to your potential customers.
* Increase of business opportunities.