Social marketing is about driving lots of people to your website directly from the social media sites. It drives the conversion rates through the roof by pre-selling your traffic in a way you simply were not able before unless you sat down in front of each of your customers and talk to them one to one.

Statistics:
According to Comscore, a highly trusted global Internet search company, in a typical month:

* Just under 2/3rds of everyone who goes online
worldwide visits My Space;
* And 29% of them visit Facebook;
* 35% of them visit YouTube;
* 27% of them visit Wikipedia.

The traffic to social media sites has exploded in the last 3 years. Facebook now gets almost as many page views each month as Google does, and My Space has actually had more page views than Google throughout most of 2007. YouTube gets almost twice as many page views each month as Google. And this market is constantly growing, doubling twice every 6 months. Facebook is adding more than a million visitors every week with over half of  them being older than 35.

According to the recent test by marketing Experiments Journal,

* using social marketing they generated over 93,000 visitors to their sites;
* using Google Adwords they generated just 2,000 visits.

Social marketing yielded a 1,427% better return on their investment.

* Advertise on the most often visited pages in the world.
* Choose your audience specifying its age, location, gender and more.
* Bring a big traffic to your website — social networking will generate big number
of visitors to your website.